Track all your bids and ongoing estimates in one place. Stay proactive with automated reminders to follow up, so no opportunity slips through the cracks.
Streamlined
Bid Management
Stay on top of every detail with real-time task tracking. Assign responsibilities, set due dates, and monitor progress. Ensure accountability across teams with automatic updates, reminders, and status visibility for every project milestone.
Task Tracking
Manage your assigned projects, bids, and resources from one powerful dashboard—designed to save time, reduce stress, and help you stay on top of every moving part without missing a beat.
Centralized
Project Management
Tools Built on Value Engineering,
Not B.S.
Tools Built on
Value Engineering,
Not B.S.
Get in on the ground floor!
Look into becoming a founding user and help build the future of construction technology!
Make data-driven decisions with powerful reporting and analytics. Track KPIs, identify trends and optimize operations.
Performance Analytics
Efficiently allocate labor across projects. Track worker availability, certifications, training, and utilization in real-time. Ensure the right people are always on the right jobs.
Workforce Management
Store and organize project documents, plans, and revisions in a secure, centralized hub. Ensure your teams always access the latest versions.
Document & Drawing Central
Coming soon...
This began as a personal pursuit to find a better way to work.
With busy family life at home, dealing with systems that promised efficiency but added friction simply wasn't sustainable.
So I stopped adapting and started building. Focusing on thoughtful design, simplicity, and genuine usefulness.
This is our way of creating tools that serve the work, not complicate the life around it.
Our Story
We help subcontractors confidently modernize their operations with technology, intuitive design, and traditional project management. Less admin, more clarity, and more time for the work that drives profit.
Our Mission
About SubconX
Meet Our Team
Amanda Serrano is a powerhouse revenue leader with over 15 years of experience driving sales, customer success, and go-to-market growth across tech and service industries. As CRO at SubconX, she’s fiercely committed to making sure the subcontractor's voice is not only heard, but elevated in every product decision and customer touchpoint. With a heart for service and a passion for building what helps others thrive, Amanda blends strategic insight with genuine care. A mom of four daughters, she leads with resilience, empathy, and the unshakable belief that she can do anything, and she does.
Amanda Serrano
Co-Founder & CRO
With a legacy in electrical contracting and a passion for tech, Michael guides SubconX with respect for mission and craft. Father to four daughters and veteran PM, he’s no stranger to the demands of home life and high-stakes projects.
Balancing leadership across both has sharpened his ability to navigate with calm, clarity, and resolve. Family remains his greatest motivation - driving him to build not just for the industry, but for the next generation. His latest trek up Half Dome with Cam is a reminder that the best views come with committed effort.
Co-Founder & CEO
Michael Serrano, PMP
Colburn is a full-stack developer, product simplifier, and the other half of the Hayden twin duo. A seasoned engineer with a focus on enterprise tools and intuitive architecture, he’s all about transforming complex systems into clean, functional experiences. Colburn is a passionate music creator, and he brings that same rhythm and creativity into his development work.
With years of shared collaboration, and a touch of twin telepathy, he and Cameron have been building in sync since day one, creating code that’s as seamless as their partnership.
Technical Co-Founder & Twin Powered Tech Engine
Colburn Hayden
Cameron is one half of SubconX’s twin-powered tech engine, part product architect, part code composer. With over a decade of experience in product support, development, and solution architecture, he has a sharp ear for customer pain points and a talent for turning raw ideas into real-world tools. A lifelong music lover and creator, Cameron channels his passion for building from scratch into everything he touches, whether it’s a piano riff or a complex backend system. His successful summit of Yosemite’s Half Dome is a testament to his resilience, endurance, and relentless drive to finish what he starts, no matter how steep the climb.
Technical Co-Founder & Twin Powered Tech Engine
Cameron Hayden
Born and raised near Durban, South Africa, Sheriece has been a key part of SubconX from the beginning. With 5+ years in customer success and content marketing, and over 3 years working alongside Amanda and Michael, she’s the heartbeat of our customer experience. Often the first friendly voice new leads hear, she guides them through scheduling and preps every conversation for success.
Customer-obsessed and detail-driven, Sheriece ensures the voice of the subcontractor stays front and center in everything we build.
Sheriece Whyte
Customer Success Manager
Megan keeps operations and customer onboarding running smoothly with structure, speed, and no B.S. Backed by experience in support analysis, project management, and administration, she brings reliability to every process.
After six years in Germany, she honed her direct, organized style. A lifelong soccer player, Megan is team-focused, quick on her feet, and always ready to step in where needed.
